THE ADVISORY
THE STRATEGIC BLUEPRINT
Knowing what to do isn't the same as knowing what to do next.
A personalized 60-day plan that puts your brand or marketing priorities in order. Built around your capacity, pace, and how you actually work.
INQUIRE ABOUT THE BLUEPRINTDIAGNOSIS · PRIORITIES · SEQUENCE · IMPLEMENTATION
For when you're ready
for more than a conversation.
The Strategic Blueprint helps you figure out what needs your attention, what to prioritize, and what to do next. Together, we'll create a personalized 60-day plan that works for your business, your goals, and your capacity.
FROM POSSIBILITY TO A PLAN.
A good plan organizes your ideas. A stronger strategy challenges them.
Sometimes the most valuable move isn't the one you've already considered. It's a different way of looking at the problem, an unexpected connection, or a creative possibility worth exploring.
The Strategic Blueprint creates space for that thinking. We question assumptions, explore creative approaches, and consider how your decisions connect. Then we determine what's worth pursuing, what comes first, and how to turn those possibilities into a realistic plan.
IS THE BLUEPRINT RIGHT FOR YOU?
The Strategic Blueprint is designed for
founders, entrepreneurs, and business owners
who want to think differently about what
they're building.
Whether you're refining an established
business, exploring a new direction,
or bringing an idea to life, the Blueprint
brings creative thinking and strategic
direction to your next chapter.
What worked before
needs another look.
Your business has evolved, but the way you're presenting it, marketing it, or shaping your offers hasn't quite kept pace.
You can imagine
a different direction.
You see creative possibilities for your brand or business, but you're not sure which ideas are worth pursuing, how far they could go, or what it would take to bring them to life.
Your next decisions
are connected.
One decision can influence what makes sense next. You want to understand how the pieces fit together, what needs to happen first, and what can wait.
You're ready for more
than a conversation.
You don't just want more ideas to consider. You want thoughtful recommendations, a strategy you can realistically put into action, and support as you begin making it happen.
THE BLUEPRINT INCLUDES
Objective
Define what you're working toward, why it matters now, and what meaningful progress should look like over the next 60 days.
Diagnosis
Look beyond the obvious challenges to understand what's working, what's creating friction, and which opportunities your business may be overlooking.
Priorities
Identify the strategic and creative opportunities with the greatest potential, and decide where your attention, resources, and energy are best invested.
Sequence
Understand how your decisions connect, what depends on what, and which moves need to happen first to make the next ones possible.
60-Day Plan
Turn your strategy into a realistic course of action, with clear steps, milestones, and a timeline built around your capacity and pace.
Decision Rules
Establish practical criteria for what to pursue, test, change, or set aside, so you can make better decisions as new possibilities emerge.
Check-ins & Ongoing Support
Two private check-in sessions, plus ongoing communication throughout your 60-day implementation period for questions, feedback, and strategic assessments. Together, we'll review progress, work through challenges, and make thoughtful adjustments as your strategy takes shape.
Built with an outside perspective.
I bring a strategic and creative lens, shaped by years of working across brands and creative businesses, to help you see what's possible and create a plan you can actually put into action.
SHATAYA WORTH
Creative Strategist · Creative Director
BUILT AROUND HOW YOU WORK
Your strategy should fit the person building it.
The right strategy isn't just about what makes sense for your business. It also has to make sense for the person responsible for bringing it to life. Your time, resources, responsibilities, and the way you approach decisions all influence what's realistic and what you're actually able to sustain.
That's why the Strategic Blueprint considers both sides. We first examine what your business needs, where the opportunities are, and which decisions will make the greatest difference. Then we look at how you work: how you process ideas, where you may need more structure, what competes for your attention, and what kind of pace makes sense for you.
The result isn't a generic list of recommendations or a timeline you're expected to force yourself into. It's a thoughtful strategy with clear priorities, a realistic sequence, and an approach to implementation that supports the way you work.
Capacity
What you can realistically sustain with your time, energy, and resources.
Pace
A sequence that fits the season you're in, rather than forcing unnecessary speed.
Decision-Making
A plan shaped around how you process options, make choices, and move forward.
Priorities
Focused attention on what matters most now, so everything doesn't feel equally urgent.
Your strategy shouldn't require you to become a different person to execute it.
THE STRATEGIC BLUEPRINT
From your first inquiry to your next move.
A thoughtful process. A personalized strategy. Support as you put it to work.
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01
INQUIRE & CONNECT
We begin by understanding what you're working through.
Start by completing a short inquiry questionnaire about your business, the challenge or opportunity you're navigating, and the kind of support you're looking for.
I'll review your inquiry to determine whether the Strategic Blueprint could be a good fit. If it is, we'll schedule a complimentary 20-minute introductory call to discuss your needs, expectations, and whether working together makes sense.
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02
ACCEPTANCE & ONBOARDING
We get to know your business.
If we agree the Blueprint is the right engagement, you'll receive a private payment link and instructions to officially begin.
Once your investment is complete, you'll receive a detailed onboarding questionnaire and instructions to schedule your private 90-minute Strategy Session.
This is where we'll gather a deeper understanding of your business, priorities, current challenges, and what you're hoping to accomplish.
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03
THE STRATEGY SESSION
Ninety minutes to look at the bigger picture.
We'll spend 90 minutes examining your business, your ideas, your challenges, and the opportunities you may not have considered.
This is where we question assumptions, explore creative possibilities, identify what's really happening, and establish the direction your Blueprint needs to take.
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04
THE BLUEPRINT DEVELOPMENT
The thinking becomes a strategy.
I'll develop your personalized Strategic Blueprint, bringing together the diagnosis, strategic and creative recommendations, priorities, and order of operations.
You'll see what to stop, change, test, or double down on, with clear Now / Next / Later priorities and a realistic 60-day roadmap.
The recommendations will reflect what your business needs, while the implementation approach considers your capacity, pace, resources, and decision-making style.
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05
THE PRESENTATION & HANDOFF
We walk through the thinking together.
Once your Blueprint is complete, we'll meet privately for a dedicated presentation and walkthrough.
I'll explain the thinking behind the recommendations, how the different decisions connect, and why certain moves take priority.
You'll have an opportunity to ask questions, discuss the plan, and understand how to begin putting your strategy into action.
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06
YOUR 60 DAYS OF IMPLEMENTATION
You put the plan to work. We stay connected.
Your 60-day implementation period begins after the Blueprint handoff. You'll begin working through your prioritized action plan at the pace we've established.
Throughout this period, you'll have two private check-in sessions to review progress, discuss challenges, assess what's working, and make thoughtful adjustments where needed.
You'll also have ongoing communication for Blueprint-related questions, feedback, and strategic assessments as you move through your plan.
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07
THE FINAL OFFBOARDING
What comes after the Blueprint?
At the end of your 60-day period, we'll meet privately to review your progress, evaluate what's changed, and discuss what you've learned along the way.
We'll identify any remaining challenges, explore new opportunities that may have emerged, and establish your next strategic priorities.
The goal is for you to leave with a clearer understanding of what comes next, even after our engagement concludes.
Your Investment Includes
STRATEGY & DIAGNOSIS
- Private 90-minute Strategy Session
- Business and problem diagnosis
- Strategic and creative assessment
- Prioritized recommendations
YOUR CUSTOM BLUEPRINT
- Personalized Strategic Blueprint
- Step-by-step action plan
- 60-day implementation roadmap
- Now / Next / Later priorities
- Recommendations on what to stop, change, test, or double down on
- Supporting examples and references where useful
PRESENTATION & IMPLEMENTATION SUPPORT
- Private Blueprint presentation and walkthrough
- Two private check-in sessions during the 60-day period
- Ongoing communication for Blueprint-related questions, feedback, and strategic assessments
- Final private offboarding session to establish your next steps
The strategy is developed for you. Implementation is carried out by you, with guidance and support throughout the agreed 60-day period.
A deeper, more comprehensive engagement than a Strategy Session.
THE INVESTMENT
A strategy built for what comes next.
A personalized Strategic Blueprint combining creative thinking, strategic recommendations, and a clear 60-day implementation plan built around your business and how you work.
Not another plan to figure out on your own.
ONE-TIME INVESTMENT
$3,500
Private strategy development, a personalized 60-day roadmap, a dedicated Blueprint presentation, two private check-ins, and ongoing communication and guidance during implementation.
All engagements begin with a short inquiry. If your needs appear to be a good fit, you'll be invited to a complimentary 20-minute introductory conversation before moving forward. No payment is required to inquire.
A Few Things Worth Clarifying
How is this different from a Strategy Session?
A Strategy Session is a focused, 90-minute working conversation.
The Strategic Blueprint goes further, turning the thinking into a personalized 60-day plan with clear priorities, a dedicated presentation, and implementation support.
What if I'm not sure what needs to change?
You don't need to arrive with the answer. Part of our work is figuring out what's really happening, questioning assumptions, and identifying the opportunities worth exploring.
Will this fit my available time?
Your plan is developed around your actual capacity, resources, and pace. We'll establish realistic priorities and a sequence you can work through without treating everything as equally urgent.
What kind of goals can we work on?
The Blueprint focuses on the strategic and creative decisions shaping your business. That might include strengthening your brand positioning, developing a new offer, planning a launch, rethinking your marketing, exploring a new direction, or figuring out how several competing priorities fit together.
You don't need to have everything figured out. We'll identify what deserves your attention and develop a focused plan around it.
What if I don't have a specific goal, but I need help coordinating a project?
Not every project starts with a clearly defined goal. Sometimes you have an idea, an upcoming launch, or something you want to bring to life, but you're unsure how to organize the moving pieces.
The Blueprint can help establish the direction, resources, priorities, and sequence needed to move forward.
If you need someone to actually coordinate the project— managing vendors, timelines, creative teams, or production, that would be a separate, custom-scoped service offered within The Advisory.
How much help will I receive during the 60 days?
You'll have two private check-in sessions and the ability to send questions related to your Blueprint throughout the implementation period.
We can discuss challenges, revisit recommendations, and work through decisions as you begin putting the strategy into action.
The support is designed to help you implement your plan with greater confidence. It doesn't include day-to-day project management, done-for-you execution, or unlimited additional strategy development.
What happens after the 60 days?
We'll finish with a private offboarding session to review your progress, discuss what's changed, and identify what deserves your attention next.
You'll leave with a clearer understanding of your next priorities and how to continue building on the work.
If you need additional strategic or creative support, we can explore a separate engagement based on what comes next.
THE STRATEGIC BLUEPRINT
Your ambitions are your own. Your strategy should be, too.
Tell us what you're building, what you're navigating, and where you want to go. We'll explore whether the Strategic Blueprint is the right next step for your business.
INQUIRE ABOUT THE BLUEPRINT